At a whopping 63 percent sits the simple subject line from two years ago: “You left this at my house”. I can’t find the AB test, but I am fairly sure I tested this same subject line against “This belongs to you.” AB testing helped with my open rates a lot in the beginning. It’s a neat feature you can use in Mailchimp. It didn’t go so well when I tried to repeat a similar subject line too close to the original “you left this at my house.”
My open rates went up, 一般に, when I changed my e-mail format to something my subscribers could understand and expect. I went from an average of twenties to an average of forties by rebranding as “your scifi superhero sister,” where I send ONE scifi story and ONE #superheroalert in each e-mail, and try to keep the chit-chat short. I let people know up front what to expect by setting that standard with a series of automated e-mails they get as soon as they join my list. This gets people in the habit of clicking my e-mails for free things, and then eventually when I send out my marketing e-mails they click to buy things.
小型のためにそのノート, タイトなニット, 私のようなニッチな聴衆, 私は全体的に高い期待を持っています: Mailchimpは、およそのアーティストの業界平均を示していますしながら、 35 パーセント, 私は、開封率がはるかに高い期待します, 一般的に考えます 22 パーセントはかなり良いことだ他の産業での障害にもかかわらず、. この絵は、インディーズ小説のクリエイターのためのかなり一般的です, その作品は、より多くの他のほとんどの業種よりも近い感情的な接続に依存しています. どの時点においても, 私はよりも多くを持っていません 2000 加入者; 私は以上持っていました 6000 に 7000 1時間または別では、各種の連絡先, 私は積極的に自分の作品を読んでするつもりはない人をパージ. 自分の時間や鉱山を無駄にしたくありません. そして、そのスケールアップ: 熱狂的なファンの何千も大きな成功を収めているクリエイターは数百熱狂的なファンのベースから開始します, but the key is still rabies.
Funding Successful contacted me during my crowdfunding campaign promising:
“Funding Successful specializes in Email Campaigning, Project Marketing, Social Media Marketing and much more. We have got existing backers list, individual buyers list, bloggers, Influencers and more. With our services, you get more traffic and backers.”
さらに, they promised:
“We’re also offering 500 backers contacts who already backed many projects on Kickstarter and Indiegogo.” They also promised market-targeted social media, saying they already had contacts in my specific field (コミック).
I completed my crowdfunding to between 50 と 75% funding, and I figured if I–someone with no marketing background–could raise $2000 on my own, well this service could easily finish out my crowdfunding, はい?
From Kevin T. Chin on https://www.instagram.com/kevinchinart
I am super-psyched to share art tips for you from successful video game and concept artistKevin Chin, who I had the pleasure of meeting at Wizard World Austin after drooling over his delicately detailed digitals online. If you’re an avid Warhammer 40K player, you’ve probably seen some of his stuff; if your tastes run to the other end of the toughness gamut, and you’ve played Epic Mickey 2, you’vedefinitelyseen his stuff. He used to work for Disney Interactive, and now he’s the Senior Concept Artist at KingsIsle Entertainment. You’ve seen his stuff.
Here’s your chance to learn a tiny bit from that stuff! Read More…