At a whopping 63 percent sits the simple subject line from two years ago: “You left this at my house”. I can’t find the AB test, but I am fairly sure I tested this same subject line against “This belongs to you.” AB testing helped with my open rates a lot in the beginning. It’s a neat feature you can use in Mailchimp. It didn’t go so well when I tried to repeat a similar subject line too close to the original “you left this at my house.”
My open rates went up, 一般に, when I changed my e-mail format to something my subscribers could understand and expect. I went from an average of twenties to an average of forties by rebranding as “your scifi superhero sister,” where I send ONE scifi story and ONE #superheroalert in each e-mail, and try to keep the chit-chat short. I let people know up front what to expect by setting that standard with a series of automated e-mails they get as soon as they join my list. This gets people in the habit of clicking my e-mails for free things, and then eventually when I send out my marketing e-mails they click to buy things.
小型のためにそのノート, タイトなニット, 私のようなニッチな聴衆, 私は全体的に高い期待を持っています: Mailchimpは、およそのアーティストの業界平均を示していますしながら、 35 パーセント, 私は、開封率がはるかに高い期待します, 一般的に考えます 22 パーセントはかなり良いことだ他の産業での障害にもかかわらず、. この絵は、インディーズ小説のクリエイターのためのかなり一般的です, その作品は、より多くの他のほとんどの業種よりも近い感情的な接続に依存しています. どの時点においても, 私はよりも多くを持っていません 2000 加入者; 私は以上持っていました 6000 に 7000 1時間または別では、各種の連絡先, 私は積極的に自分の作品を読んでするつもりはない人をパージ. 自分の時間や鉱山を無駄にしたくありません. そして、そのスケールアップ: 熱狂的なファンの何千も大きな成功を収めているクリエイターは数百熱狂的なファンのベースから開始します, but the key is still rabies.
Funding Successful contacted me during my crowdfunding campaign promising:
“Funding Successful specializes in Email Campaigning, Project Marketing, Social Media Marketing and much more. We have got existing backers list, individual buyers list, bloggers, Influencers and more. With our services, you get more traffic and backers.”
さらに, they promised:
“We’re also offering 500 backers contacts who already backed many projects on Kickstarter and Indiegogo.” They also promised market-targeted social media, saying they already had contacts in my specific field (コミック).
I completed my crowdfunding to between 50 と 75% funding, and I figured if I–someone with no marketing background–could raise $2000 on my own, well this service could easily finish out my crowdfunding, はい?
From Kevin T. Chin on https://www.instagram.com/kevinchinart
I am super-psyched to share art tips for you from successful video game and concept artistKevin Chin, who I had the pleasure of meeting at Wizard World Austin after drooling over his delicately detailed digitals online. If you’re an avid Warhammer 40K player, you’ve probably seen some of his stuff; if your tastes run to the other end of the toughness gamut, and you’ve played Epic Mickey 2, you’vedefinitelyseen his stuff. He used to work for Disney Interactive, and now he’s the Senior Concept Artist at KingsIsle Entertainment. You’ve seen his stuff.
Here’s your chance to learn a tiny bit from that stuff! 続きを読む…
Jeremy Biggs is a cyberpunk comics writer who, along with his artist Simeon Aston, creates the world ofMetal Made Flesh.He offers a unique perspective to comic creators looking to crowdfund, because he’sfully funded three physical comics, instead of running off a webcomics community. He offered some unique rewards–a tangible replica of the weapons used in the story, and sculptures of the characters and ships–so he faced some unique logistics challenges.
Jeremy agreed to give us a lengthy interview with a wealth of information and resources, including some unusual prize ideas. Here’s the dish. 続きを読む…
Angela “Jam” Melick ran an incredibly successful comics Kickstarter, clocking in at over 45,000 Canadian dollars, and that’s just one of many ways she’s monetized her comics. With her simple, colorful drawing style and her Women in STEM social commentary, she’s entertained fans for over eleven years as the full-time creator of the popular engineering-focused webcomic, Wasted Talent. She kindly agreed to give us a few crowdfunding-related tips!
1. Let’s talk about prizes. What are the best prizes for comics-related crowdfunding, in your experience? How did signing things affect their value and the amount of work you had to put in?
The best prize is what you’re making! Most people are only interested in the product itself, and that’s where most of your effort should go. Additional rewards just act as a little “thank you” for additional levels of support. They should be things that you’re used to designing, that don’t carry a lot of additional expense or complexity. I always prefer things that are flat, don’t carry sizes, and don’t weigh too much. Signing pieces don’t really add any value, monetarily, but it’s a personal touch than many readers appreciate. I’m limited by my wrist, but I try to add a personal touch to as many things as I can.
2. Most difficult aspect of comics crowdfunding for you, logistically?
I work full time. There’s a lot of extra messaging and work involved that’s difficult to balance. In the past I’ve done my own fulfillment and that’s by far the most time consuming aspect, I’m excited to be partnering with another group who can relieve me of that task this time.
3. Number one most important tip you’d give to comics crowdfunders?
Keep your vision as simple as possible. Extra inventory isn’t as valuable as you might think.
4. Now what? What are you working on now, post-success, and what are you excited about that you’ve got coming down the pipe? (Good place for self-promotion links!)
I’ll be focused on short stories for awhile, but I’m not ready to commit to anything specific. I’ll need several months to complete the work associated with this Kickstarter, and after that I’ll be taking a well-deserved break.
Many thanks to Jam for being willing to answer a few of our questions!
I’ll be following up soon with more crowdfunding comics posts–we’ve got some tasty interviews with some great experts and creators coming down the line. If you want EXTRA interviews and stats, there’ll actually be a whole e-book about comics crowdfunding available to my e-mail list below. Drop me your info and I’ll let you know when that’s ready.
若しくは, to see all the comics-creating posts hosted here on Jace’s Bookshelf, including art tips and what-not, に行きます “コミックを作る”, ここで. If you’re all like, “naw, ただ, you can’t teach me anything, I wanna talk to a pro,” gohere to get a special in to a classとともに Boom! コミック’ Palleシュミット (only valid til Jan 15, 2017!). Feel free to click on Jace’s Bookshelf above to keep browsing other “本,” like SuperGear and Superhero Alerts.